Increase Your Profit Margins Through Option Sales

It’s a fundamental truth that electrical contractors generate the bulk of their profits from option sales. Unfortunately, most home builder’s sales personnel simply do not feel confident selling electrical options to their new home buyers. They feel more comfortable selling floor covering, cabinet & plumbing upgrades.

It’s up to you to take the initiative and help your customer’s sales staff sell electrical options. Not only will you see your own profit margins skyrocket, but in addition, you will also become a true partner to your customer. In their viewpoint, not only are you educating their home buyers as to the vast array of electrical options that are available, but more importantly, thru increased option sales, you have provided them with a way to increase their own profit margins.

Click to view our electrical options catalog

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By-pass unmotivated sales people

This catalog is designed to be given to the home buyer as part of the “Color Selection” process. No longer will your fate be in the hands of a disinterested sales person. By allowing the home buyer to take home and study this informative catalog, you are in essence taking them on a tour through your very own electrical showroom. Now when it comes time to tell the sales person what extras they want in their new home, you can rest assured that “Electrical Options” will be high on their list of priorities.


Full Color Catalog

This fully editable catalog is designed to entice the home-buyer to purchase more electrical options. It features and explains the benefits of a large selection of the most popular (and profitable) Residential Electrical Options.

Simply download the catalog into your computer and you are free to edit and print all of the copies you need. The catalog is printed on standard 8 1/2" x 11" paper.  It finishes up just like a magazine that measures 4 1/4" wide by 8 1/2" high. Each catalog has an index that refers to the options page number.

* Microsoft Publisher is required in order to use this catalog.

If you are working for a builder, add his name to the cover and he'll be your customer for life. Just print him up some copies to give to his home buyers and both of you can make some extra money. If you're not working for a builder, add your name to the cover and give your customers a catalog to take home with them. You'll be surprised at how many options they will buy.

You are in complete control of the options that are in the catalog. You can add or remove options as you see fit.


Advanced Electrical Technologies, Inc. - 24721 Kingston Street, Plainfield, Il  60544 - Toll Free: 888-417-2458